A rainy forecast forced our Miu Miu-inspired concept shoot indoors, but what began as a challenge became one of our favourite productions to date. Discover how an Airbnb became the perfect editorial location and how an incredible creative team brought the vision to life.

Step behind the scenes of our YSL-inspired concept shoot, where 9 Melbourne creatives came together to produce a luxury editorial campaign. From creative direction and styling to photography and production, this BTS look captures the collaborative energy, artistry, and process behind bringing a high-fashion vision to life.