Muun Skincare’s First Professional Campaign Shoot
There’s something incredibly special about watching someone go from working a 9–5 to building something entirely their own.
Earlier this year we had the opportunity to produce and photograph the very first professional campaign shoot for Muun Skincare; a skincare brand founded by someone very close to us, Cindy.
screenshots of MuunSkincare BTS youtube video shot by @vivianwoo_
Before launching Muun, Cindy and I worked together in the retail e-commerce space where she was Head of Content. Even within a short period of time, I learnt so much from her; from creative direction and content strategy to understanding how strong branding can completely shape a customer experience online. We stayed in contact over the years, so seeing her now step fully into entrepreneurship and build her own skincare brand has been incredibly inspiring to witness.
One thing about Cindy is that when she locks into focus mode, she can genuinely achieve anything she sets her mind to. Muun Skincare reflects that same energy: intentional, thoughtful, clean, and purpose-driven.
As a Melbourne-based photography and content production agency, being trusted to capture Muun’s first professional brand shoot meant a lot to us. The goal of the campaign was to create elevated skincare content that felt soft, calming, and premium while still retaining an authentic and approachable feel. From product photography to lifestyle imagery, every visual was designed to help establish Muun’s online presence across social media, e-commerce, and future marketing campaigns.
What makes founder-led brands so powerful is the story behind them. Audiences today connect with brands that feel human, intentional, and personal. Muun Skincare carries exactly that. You can feel the passion, care, and detail behind every decision Cindy makes for the brand. Especially the cute personalised handwritten cards for every delivery!
Cindy will also be releasing a brand new product soon, so now is the perfect time to keep up with everything happening at Muun. If you haven’t already, definitely check out their popular Matcha Modelling Face Mask; the standout products that’s already gaining attention within the skincare space.
We’re so proud of Cindy and excited to continue watching Muun Skincare grow into something truly special. Keep your eyes on Muun Skincare, this is only the beginning!!!
We love helping founder-led brands bring their vision to life through visuals that feel intentional, premium, and story-driven.
Whether you’re launching your first product, refreshing your branding, or creating content for your website and socials, we’re here to help turn your ideas into visuals that connect with your audience.
